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How To Make Your Pinterest Presence Explode

Facebook, Twitter, Instagram, Snapchat, Pinterest…the list of social media platforms your business should be on seems endless.  So which one is best for your business when you are strapped for time and need to get maximum results from a platform?
Enter Pinterest.
Pinterest is the fastest-growing social media site.  It had a 57% jump in members in 2014, currently has 176 million registered users (100 million of whom are considered active users), and boasts 2 billion searches per month. Pinterest ‘be banging’. I love Pinterest.
So what is Pinterest, exactly? In case you haven’t heard, Pinterest is a free social media platform that allows users to upload, save, and sort ‘pinned’ images into ‘boards’. It is a visual search engine with the capability to easily curate mood boards, storyboards for projects, collect inspiration, and to share your content.

Okay, Pinterest Is A Big Deal. But, Why Should You Care?  

Pins on Pinterest are 100 times more spreadable than a tweet, a pin’s life is 1,600 times longer than a Facebook post, and customers who see a product on Pinterest are 10% more likely to purchase that product.  Furthermore, each pin drives 2 site visits, 6 page views, is repined around 10 times, and is worth around 78 cents in sales.  In other words, using Pinterest to grow your brand is a no-brainer.
If you want to achieve the kind of engagement shown by the stats above, you have to go about it in the right manner. Need some help? Here are five tips to help you get your Pinterest on point, optimize your brand visibility, and grow your audience fast.

1.     Set Up A Business Account

This might sound like an obvious step, but it is an important one. A business account allows you to tap into vital marketing tools not available on personal accounts. Data is essential to helping you strategize and optimize your account to maximize growth.

It also allows you to use your business name, which lends credibility and provides a professional presence on the platform.

Tip: be sure to check out the terms of service, their guidelines for commercial use are different than the terms for personal use.

2.     Make Your Account Easy To Find

Make the account easy to find. This starts with an easy-to-spell, self-explanatory business name.  Keep your username between 3-15 characters and your business description as short as possible (under 200 characters) while still capturing your company’s mission.  Finally, you should include links to your website and other social media accounts to make your brand even easier to find.

3.     Make Sure Your Boards Reflect Your Business

Keep your boards on-brand. Pins should be focused on your business and boards should be filled with quality, useful, and interest pins. They should speak to your ideal audience, reflect their interests, and demonstrate that you understand them.

4.     Utilize Pin Captions To Increase Reach

Pinterest is a search engine. Just like Google, quality written content helps ensure that you get found. Make sure that you make good use of the Pin Caption box to provide a quality, keyword-rich description of what the Pin leads to.

A well-written caption makes it easier for people to find your pins. Not only that, people are significantly more likely to repin and click through when there is a comprehensive description in a pins details. Many people do not optimize their pin captions, so make sure you do it to get an edge over others on Pinterest!
5.     Make Your Content “Pinnable”
Add a “pin it” button to your website to make all of your content “pinnable”.  This simple addition increases crossover by allowing people to connect with and share your website content on their Pinterest boards. It is also an amazing way to drive traffic back from Pinterest to your website as people come across your pinned content.

You can bet that each pin increases the visibility of your business.  So be sure your website is visually appealing with plenty of pinnable material and “pin it” buttons on each image, video, and article.

6.     Engagement Is Key

Like any other marketing strategy aimed at growing your brand, engagement is key. Your goal should be to engage users on Pinterest, build relationships and gain new followers.  How can you accomplish this?  Strive for constant engagement with your target audience.  Spend time liking, commenting and pinning every day.  A few helpful tips include:
  • Post frequently – post between 5-30 new pins every day spread out throughout the day.
  • Respond to Comments – directly answer questions and respond to comments promptly. This includes reaching out and commenting on your followers’ pins.
  • Encourage user-generated content – user-generated content is typically more memorable and more trustworthy than other types of pins. Encourage community collaborations by inviting others to pin on open boards and instituting pinning contests.

7.  Make The Most Of Rich Pins

Rich pins are true to their name; they are pins rich with information. Rich pins are full of valuable information and are a great way to grow your brand with Pinterest.  There are six types of rich pins. Each allows marketers to add product details to the pin itself:
  • Place pins – place pins include an address, contact information, and/or a map
  • Movie pins – movie pins provide summaries, reviews, ratings, and cast lists.
  • Product pins – product pins include prices, purchase locations, and product availability
  • App pins – app pins are sometimes included under the product pins category; however, they are slightly different. App pins provide a description, ratings, and price of the application.
  • Article pins – article pins promote your blog posts by including the article’s title, description, author, and a direct link to your original site.
  • Recipe pins – recipe pins include serving info, cooking times, ingredients, etc.
Why should you use Rich pins? Each pin is chocked full of valuable information that will grow of your brand presence on Pinterest.  Case in point: brands that use Rich Pins have noticed an 82% jump in their repin to pin ratio. Plus, rich pins have the potential to increase sales (aka the ideal result of brand growth).

Now You Know How To Get Started With Hacking Your Pinterest Growth!

So now it is up to you.  Apply these tips to connect with customers, spread the word, increase your sales, and get people excited about your brand.  If you do, you’ll be well on your way to growing your brand with Pinterest.   Now that is definitely worth pinning about. Happy Pinning!

Need Help?

Don’t know where to start with visual content? Don’t know how to get a photographer to tell YOUR brand story with images? Don’t know how to integrate awesome images with social media strategy? Stop feeling confused and overwhelmed, get help instead. I help brands define their brand vision, create content that tells THEIR story, help them to articulate the vision to their graphic and web designers, and integrate it with an awesome social media strategy to build an audience of passionate and loyal clients and consumers.

Sound good to you? Get in touch.

How To Pick Images That Will Make People Love Your Brand

Images tell stories. In fact, they tell stories so well that 65% of senior marketers feel that visual content is core to their strategy for telling brand stories online. Images tell stories and images convert readers, it’s that simple!

With great power, however, comes great responsibility. A recent study by the CMO Council has found that while you might recognize that images are important, you’re probably not being effective about getting everything you can out of visual content.

In layman’s terms? You know you need to use images. You just might not be thinking about how they fit into your wider discussions and strategies surrounding customer experience and engagement with your brand.

You might be picking random stock photos that are relevant to your posts, but not striking. You might be using images that aren’t resonating with the stories you’re trying to tell your audience. You might be choosing images with a mood that isn’t fitting your written content. You might be using the same old stock images your competition are using.

It’s pretty clear that visual content is not as simple as just picking a photo and being done with it. And by thinking it is, you could be failing to really tell your brand’s story online in a way that resonates with your ideal client!

Want to know how to up your visual content game? Here are 3 tips to get you started:

1. Bring Your Customer To Work With Behind The Scenes Images

Everybody loves to know what goes on behind the scenes, it’s natural human curiosity. Every brand has its ‘secrets’ and when you show your followers a glimpse of those secrets, it’s intriguing to them. Not only that, it makes them feel a part of the action, which makes them feel more familiar with your brand. Basically, BTS images are the bombdiggity!

A key thing for companies to ensure when using BTS images as part of their visual content strategy is that the images let followers see things about the business that aren’t usually available to them.

If it’s a designer clothing brand, behind the scenes of the next season being storyboarded or of manufacturing in the factory are things that should interest their customers. If it’s a sustainable and organic food brand, showcasing the careful and thoughtful manufacturing processes of their products would be valuable to their ideal consumer.

Think about what matters to your ideal client and then share images that explore those things, lifting the curtain on how your business works.  

2. Listen To Your Customers, Use Their Feedback To Highlight Your Value

While telling brand stories online can serve a variety of purposes, from building brand awareness to increasing resonance with target clients, central to all of this is demonstrating value to your customer. Even better if you’re inspired by customer feedback to create the images.

Take some time to do some social listening about your brand: how are customers using your product or serves; what stories are they telling about how your business fits into their lives? Once you’ve got this information, use it to create visual stories that effectively demonstrate your value to consumers.

If you’re an organic fruit supplier, and parents are using your produce to make delicious juices for their children, then share images that tell the story of families feeding their children healthy, local produce in creative ways.

If you have a workout subscription service and your clients are doing their workouts in fun places, in between meetings, or during nap time, use that information to create awesome, aspirational images that demonstrate the value of your service.

This is a great strategy for generating social media content that will resonate and inspire people to share, increasing your content’s reach.

3. Consider How Color & Tone Evoke Emotions
Color preference is a highly personal and subjective thing, there’s no doubt about it. While some people feel sunflower yellow is happiness in a color. Others find it to be a little...bright and jarring. Personal taste, cultural background, current mood are all things that can impact how a person to responds to a particular color or tone.

That might make choosing images for your content a major challenge, right? How do you please anyone? Not exactly. If you pay attention to how other brands use color and learn about color theory for marketing, you’ll see very quickly that there are clear patterns for how color can be used to evoke emotion in consumers. For example, red is representative of boldness, strength, and intensity while blue is associated with calm, stability, and serenity. When making choices about your images, consider color theory, and whether your choices are sending the message you want to your audience.

Picking the right images isn't all about color, though. There’s also the saturation of color, the tones in the shadows, how bright or dark the image is, and they all influence the way in which your brand story is read.

More Than Just Picking A Stock Photo

As you can see, visual content is about more than just picking a stock photo. It’s an important part of your brand strategy online and integral to how your business is perceived online. So when you’re thinking about picking visuals for your brand, remember these three things:

  • Bring Your Customer To Work With Behind The Scenes Images
  • Listen To Your Customers, Use Their Feedback To Highlight Your Value
  • Consider How Color & Tone Evoke Emotions

Need Help?

Don’t know where to start with visual content? Don’t know how to get a photographer to tell YOUR brand story with images? Don’t know how to integrate awesome images with social media strategy? Stop feeling confused and overwhelmed, get help instead. I help brands define their brand vision, create content that tells THEIR story, help them to articulate the vision to their graphic and web designers, and integrate it with an awesome social media strategy to build an audience of passionate and loyal clients and consumers.

Sound good to you? Get in touch.

5 Content Marketing Ideas That Aren't Blog Posts

5 Content Marketing Ideas That Aren't Blog Posts

When people think about content marketing, they usually think of written content.

Of all the blog posts, all the time, every day.
 Write, write, write.
 Write all the content.
 Hire all the people to write all the blog posts.
 More blog posts, longer and louder blog posts.
 Blog posts, blog posts, blog posts.

And they aren’t entirely wrong; written content, particularly blog posts, should be the central tenet of any content marketing strategy.

But the thing about content marketing is this: it’s about the whole picture. Holistic, if you will.

Content is everything that you read, see, hear and watch.
That means your content strategy is not just about blog posts. Not tweets. Not just about infographics. Not just about...well...anything. It’s about the integration of various types of content to tell a story about your business.

 What’s more? Sometimes things you don’t even think of as content are really part of your canon of content for your audience. Thinking outside the box can make you realize how many things you can or are doing to reach out and deliver value to your audience.

Here’s ten awesome ideas for content marketing that aren’t blog posts.

Periodic Link Roundup 

If you’re anything like me, I bet you are constantly clipping things to your Evernote or Pocket accounts.

Instead of reading and deleting them or, worse, forgetting about them altogether (c’mon, you know you do!), how about creating a roundup of interesting things you’ve read/watched/heard that are related to your niche and deliver them to your email list weekly, biweekly or monthly?

It’s simple, just save things to pocket with a hashtag that’s specific to this newsletter and then put it together with a few thoughts from you about them. Easy and awesome!

Create A Mini Documentary 

People love to see a behind-the-scenes. No matter what you do, there’s something that will surprise or interest your fans.

Designer or retailer? Film short clips of your most recent buying trip and create a longer piece that tells the story of the trip to share.

Personal chef? Film clips of a trip to the farmers market on the search for the perfect local ingredients and then the process of cooking them with fun images of you and friends eating the end result.

There are many behind the scenes ideas to work with. They’re great for building buzz before a new launch!

Publish Tips Of The Day

Running out of ideas for Twitter or Instagram? Use your favorite platform to publish tips of the day related to your niche.

For example, if you’re a boutique herb company, publish tips on how to use and store your products.

Create a neat typography graphic with the tips and share away!

Create Documents

Instead of just publishing another blog posts, convert your ideas into a downloadable PDF or a mini eBook.

From checklists and packing guides to entertaining manuals and mini recipe books, there are so many ways to be creative with written content. Make sure that you’ve got beautiful images to take your ebook from basic to banging.

Set up a page to catch email opt-ins in return for the content - this is a tried-and-true method for building your email list!

Create A Community

User-generated content is great. It makes people feel a part of your brand and it works to promote you without you doing much at all!

Create a hashtag for your brand on Instagram (e.g J Crew’s shoe tag, #shinyponies) and encourage your fans to tag in images that feature your products or services.

Hopefully, these five ideas have got your creative juices flowing and thinking well beyond blog posts alone.

If you need help with your content marketing, particularly social engagement and brand photography, feel free to let us help you out!

Facebook Marketing Isn't Dead. You Just Have To Work Differently.

Facebook marketing isn't dead

Engagement dropping. Falling reach. Frustration with 'secret', ever-changing algorithm quirks. Crappy return on advertising and post boost investments. Feeling like you’re yelling into a vast ether where your content and hard work is lost. These issues are definitely frustrating for those of us marketing on social, no doubt about it. In my case, it makes me nostalgic for the days where a $5 ad spend could deliver me leads quickly and once delivered 3 clients and a total of $9000 worth of wedding photography bookings within a week. Ah, the good old days, indeed.

Yes, Facebook can definitely feel like too much hard work or that its value as a marketing channel for anyone without existing audiences or extremely deep pockets for ad spend has all but disappeared. Don’t give up yet, though. Facebook is not dead as a marketing channel. Far from it. You just need to learn to play the game a little differently, take a long hard look at your content strategy, and identify the ways in which you can better target that content to an audience that wants to engage.

Feeling lost? Overwhelmed? Don't Be. Facebook Marketing Ain't Dead Yet. Here's A Few Tips: 

1. Create Video Content.

I know. Video content seems so scary, but it doesn’t have to be. You don’t have to be Tarantino to create some great video content for your marketing channels. Keep it simple with some stop motion shorts or some cartoon/text .gifs. With video the leading trend in content marketing, with vastly higher rates of engagement, you can only win by experimenting new ways to entertain and draw in your audience!

Here are a couple of ideas to get you started:

  • A short video of your product being used in a recipe. 
  • A fun stop motion reminding them to pack your product (e.g. a bag packing video with beach essentials, featuring the product (a natural after-sun spray, perhaps). 

2. Utilize Audience Optimization.

Optimization was previously only really available for ads, but in January ‘16 Facebook introduced Audience Optimization for organic posts, as well. This means you can set preferred audiences and tag posts to optimize them and increase the likelihood of people interested in tagged subjects to see your content. The result? Better engagement with your content AND higher quality insights into who is seeing and responding to it in their feeds. Win, win!

3. Help Your Fans

Instead of just throwing ‘whatever’ up on your Facebook page, really think about what you’re trying to achieve. You want to have some fun, silly memes up there, for sure! But you also want to be helping them. Ideally, posts should be informative and answer questions that your target audience might be asking or even unaware they needed to ask! By being helpful, you build trust as well as educating them about what your business can do for them.

Basically? Be a resource, not a sales pitch.

Seriously. It's going to be fine! 

So, it might be harder work than it used to be, but Facebook definitely isn’t dead. Work on keeping up with content trends, research your audience, and provide them with relevant, informative, and entertaining posts. You’ll see results in no time!

Three Tips To Up Your Instagram Game Today

I love Instagram. I have been a user since 2011 and while I’ve taken breaks from the platform at times (read: new motherhood, pregnancy, occasional social media burnout), it’s definitely tied with Pinterest as my favorite social platform when it comes to learning about others, getting inspired and making connections with people who interest me.

The fact that it’s the fastest-growing social media platform (nearly 30% of Americans are registered on the platform) and it has crazy-high engagement (over 4%, which is HUGE!) also makes it one of my favorite marketing tools. I’ve blogged before about how integral visual content is to marketing and Instagram is all about visuals. With all this said, lots of people are spinning their wheels on Instagram and getting nowhere. Beautiful images, while important, are not enough to get found on the platform.

Today I am going to share three quick things you can do to up your Instagram game today and boost that engagement!

Three Tips To Up Your Instagram Game Today

Do Your Hashtag Research

Research what hashtags your ideal audience are using. Not your competition but rather the people you want engaging with your brand. See what hashtags they’re using (and ones that they are responding to, as well) and use the ones relevant to each image in your caption or the first comment of your image. Make sure to do this as soon as you post to maximize the impact of your hashtag research!

Add A Location Tag

According to Simply Measured, adding a location to your post can drive up to 79% more engagement with your post. That’s huge! This is a great and oh-so-easy way to make it easier for people who are likely to be interested in your content to find you. So if you are a photographer doing a shoot at a local park, be sure to add your location to posts to make sure that others who are looking at the location or like playing there with their families see you!

Bonus points: look at the photos taken at that location and engaging with those images.

Tag Accounts Relevant To Your Photo (& Goals)

A lot of big brands on Instagram regram images from users who love their products. This can drive engagement to your account in addition to building your status as an online authority.

  • Are you a stylist? Take a photo of items you love at J Crew and then tag them. ]
  • Are you a nutritionist? Take photos of some of your highly-recommended products and tag them. 
  • Are you a restaurant? Style some of your food with local artisan products and then tag them. Reciprocal tagging can attract your ideal audience. 

There are obviously many other strategies for you to integrate into your Instagram marketing plan and I do plan to blog about these soon however if you want to see a really quick boost these perfectly safe strategies will no doubt help you reach a wider audience faster than you can say ‘gram it’.

Have you got any quick tips that help bump up your engagement on Instagram? What’s worked and what hasn’t?

Why Content Marketing Matters To Every Business


Content is King. It’s all about content. Content marketing is the future of marketing. Content, content, content! I bet you’re hearing this and wondering ‘why?’ and ‘what is content marketing, really?’ and ‘...but I am just a blogger/photographer/artist, how does content marketing matter to me?’. Today I’m going to answer the ‘what’, the ‘why’ and tell you why content marketing matters to every business.

Content marketing has changed the way that we are attracting an audience, converting them into customers and retaining their business. By consistently creating and curating valuable content that’s tailored to our buyers we can influence consumer behaviour.

Unlike traditional marketing with its focus on periodic campaigns and direct selling, content marketing is a dynamic process that’s integrated into your overall marketing strategy. It’s about an ongoing ‘conversation’ with your target buyer. It’s about becoming besties with your buyers instead of that annoying direct seller who ambushes you at every opportunity.

Stripped down to the ‘studs’, content marketing is about communication with your prospects and customers without focusing on ‘the sell’. Rather than using your media channels to constantly pitch your products and services, you use them to deliver content that will interest, educate or entertain your buyers.

Content marketing strategy is rooted in the idea that if businesses and brands use their media channels to consistently deliver quality information and entertainment to buyers they will feel loyalty to them and ultimately choose to spend their money with them. By thinking more about our buyers than ourselves, we make them want to be a part of our brands.

Now let’s break this down and dig a little deeper…

Why Bother? I’m Just A Small Fry.

Content marketing can seem very overwhelming. You need to create more on top of the work you are already doing? Sounds exhausting. And it can be. However, the payoff can be so great and long-lasting that it’s worth it for small business to make sure they have a content marketing strategy in place.

You don’t have to be selling a product or service for content marketing to matter for you, either. It’s valuable for bloggers who want to build a level of trust with their readers so that monetization strategies such as sponsored posts or advertising are more likely to swim than sink.

Authority is Currency. Content Can Build It.

Authority is hugely important when it comes to building a relationship with your buyers or audience. One of the best ways to build this is by delivering content that establishes and reinforces your authority and relevance.

Consistently publishing and sharing high-quality content that’s interesting or entertaining as well as relevant to your audience both helps them out and makes them feel that you understand what they need. Not only that, it demonstrates that you know what you’re talking about which builds authority.

Content Marketing Is Awesome For SEO

A lot of people think that content marketing and SEO have nothing to do with each other. In actual fact, they have a symbiotic relationship. Yes, they are two different things, but they overlap with each other far more than many people realize.

Kissmetrics describes SEO and content marketing as made for each other like PB&J. They’re just made for each other. Here’s why:

  • SEO essentially outlines what a website needs in order to rank in search results. Content marketing is the strategy used to meet those requirements. 
  • Without content, there is no SEO. Content marketing, obviously, creates content. 
  • Another essential feature of SEO is keywords. Content marketing done well involves quality content that uses relevant keywords tailored to your audience needs. 
  • If you have excellent content you’re automatically setting yourself up for SEO success. Linkbacks are another lifeblood of SEO. If you’re creating amazing content people won’t be able to help but share your content. As with keywords, if you’re creating quality content, the links will come. 
  • Consistent updating of blogs and websites with fresh, relevant content is an essential part of any SEO strategy. A central tenet of content marketing is that it’s an ongoing, dynamic process. 

Like we said. PB&J. If you’re doing an awesome job with content marketing, you will also be doing an awesome job with SEO. Focus on serving rather than selling and Google will love you.

Traditional Marketing Is Dead

Okay, maybe it isn’t dead. At least the formats used by traditional marketing aren’t anyway. The content, however, is effectively obsolete. I’ve outlined above how content marketing is about building a relationship with consumers rather than focusing on pitching to them.

As Doug Kessler puts it: “Traditional marketing talks at people. Content marketing talks with them”.

Content marketing represents a paradigm shift in terms of how you are marketing to people. It turns marketing into a long game instead of a short season and the ROI isn’t always immediately obvious. Regardless, it is without question the future of marketing and if you do it correctly, you will yield results. Again, this applies to everyone from enormous B2B & B2C giants to ‘solopreneurs’ and bloggers. Pushing is not the way to build your business anymore, you need to attract them instead.

Content Marketing Is An Investment Worth Making

Ultimately, content marketing is about investment in your audience and putting the needs of your buyers ahead of your immediate desire to sell, sell, sell! By providing them with resources, helping them with conundrums and entertaining them you become valuable to your audience. You’re investing in a relationship that will build trust and authority and drive them to invest in you in the long term.

The idea of jumping into content marketing can seem scary, overwhelming and may even seem pointless at times, just remember that Rome was not built in a day and content marketing is about creating a solid foundation from which to grow your relationship with your buyers. No matter the size of your business, content marketing needs to be a huge part of your strategy if you want to keep growing and building your brand.

Overwhelmed with your content marketing?
We are pros at everything from infographics and styled imagery to quality written content and ready-to-go-viral videos. Get in touch to see how we can help your business grow.

3 Reasons Why You Need To Care About Visual Content Marketing

3 Reasons Why You Should Care About Visual Content Marketing

Creating visual content is an overwhelming prospect. It's time-consuming, expensive and the production can be difficult if you don't have the resources or skills to create the content. 

I know it sounds like I am telling all the reasons why not to bother with visual content when it comes to your marketing strategy. Not at all. What I want you to understand today are all the reasons why visual content marketing is worth it despite the difficulties involved in its production.

There are myriad reasons why you should care about visual content marketing but here are the top three reasons I think you should be working on your visual content pipeline today:

1. You have seconds to make an impact. Yes. Seconds. 

User stay on pages less than two minutes

According to recent research by Microsoft, marketers have 10 seconds to communicate their overall message if they want to gain even a couple of minutes of a user's attention. You read that right, 10 seconds.

Furthermore, the majority of users (55% to be exact) will not spend much longer than 15 seconds on a page before clicking away. The click-away rate only drops after 30 seconds, at which point you have about 2 minutes to engage with your audience.


2. Want Engagement? Visuals Will Improve Your User Engagement By 47%. 


According to research by Curata, including visuals in your content improves click-through rates by up to 47%. A study by Hubspot found that visuals increased engagement and click-through by up to 80%. Further, the same study found that visual content attracted 53% more likes and increased comment by activity by more than 100%. Including images and video content results in 48% of a post's audience engaging with that content.

If you want engagement, visual content is an essential part of your strategy. The proof is in the data!


3. People Believe Visuals More Than They Believe Words.


Pictures literally do speak louder than words. Numerous studies have found that images are more persuasive than words.

In addition to the fact that we process visuals 60,000 times more quickly than we process words (yes, you read that correctly!), imagery with accompanying text is more believable to your audience. A psychological study found that individuals were more likely to believe a claim or statement if the text was accompanied by an image. Even if that image did not directly provide evidence supporting the text. Further, the perception of 'truthiness' did not decline after the initial viewing.

This is interesting because it demonstrates that our audience is far more likely to be engaged with or convinced by our words if they are accompanied by visual content.


Convinced yet? You should be!

The amount of information we are taking in grows by the day. This impacts your marketing strategy, necessitating measures to cut through the noise and make your content memorable. This can seem like an insurmountable hurdle but by understanding how your audience thinks  you can improve your marketing results.

Visual content marketing has exploded since 2012 and this is with good reason: it works. Visual content consistently improves engagement on websites and in social media channels. Rather than being an expensive option that's 'nice to have' for your marketing efforts, visual content should become a fundamental part of your overall strategy. You will not regret it!